Have you seen Barbie yet? If not, you shouldn’t wait any longer. The latest masterpiece by director Greta Gerwig is already in theaters and it’s sweeping the audiences off their feet. Not only does it hold a 90% approval rating on Rotten Tomatoes from both critics and audiences, but it has also made history by becoming the highest-grossing premiere directed by a woman, raking in 337 million dollars.
While Barbie already had nostalgia as a determining factor to almost guarantee its success, it was a combination of nostalgia and a powerful marketing campaign that turned the movie into a viral hit, further amplified by word-of-mouth from those who have seen the film.
A movie that revolves around Barbilandia, Barbie’s fantasy world, where all Barbies and Kens live in complete and utter happiness every day, and, to be completely consistent with the products it is based on, is entirely real.
Yes, as you can see in the photos posted by the Twitter account @indie5051, from the Barbie houses to the beach where Ken tries to show off, and even the path that connects the real world with Barbielandia, all the scenarios were recreated using real sets and backgrounds without any chroma key.
Undoubtedly, this is something that is appreciated in the current audiovisual context where CGI is everywhere, and green screens have become a standard.
That’s not all. The minimal (or even non-existent) use of CGI in the Barbie movie is such that Greta Gerwig, from the beginning of the production, refused to have the arched feet of the Barbies created by computer, finding the idea “terrifying.”
We’ll have to watch the making of the movie to see how the sets were created and if CGI was used at any point.
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Publicist and audiovisual producer in love with social networks. I spend more time thinking about which videogames I will play than playing them.