Dennis Buchheim, president and founder, ThinkMedium
Formerly VP of science and ecosystem, Meta
Buchheim has over two decades of experience in digital advertising, having worked at Yahoo, Microsoft, the industry trade body IAB Tech Lab, and most recently at Meta.
At Meta, Buchheim built relationships so others in the ad industry could work with the platform giant, while making sure Meta didn’t divulge its trade secrets.
After one and a half years there, Buchheim struck out on his own, starting the consultancy ThinkMedium, he told Insider.
“There were a couple of client opportunities that were attractive, and I’d mentioned to friends and former colleagues that my longer term desired state was to be semi-independent and consulting in a small group,” he said.
At ThinkMedium, Buchheim works with three other consultants to help adtech companies, advertisers, and publishers ensure data privacy, make sure that ads are being shown in a safe environment, and that their ad businesses are run efficiently.
For example, ThinkMedium might examine a client’s current product roadmap, develop one that’s better, and map out how to get there. “Right now, we’re focused on defining a plan with a client, rather than executing on it,” Buchheim said. In the future, ThinkMedium could develop services to provide a team to actually execute on that plan, if a client doesn’t have the staff to do it.
ThinkMedium currently has about a half dozen clients, though Buchheim did not say who they were.